The problem
Publications need more good writing than they can staff for, and the market answered with generated filler. It is cheap, it reads like nothing, and increasingly the systems doing the citing can tell.
All companies
Outright
Editorial, written by people
What it is
Outright is an independent content production agency. It writes editorial and sponsored articles for online publications at scale. Every piece is researched and written by a person, not generated.
Who it serves
Online publications needing editorial and sponsored output, and brands whose stories have to survive an editor’s scrutiny.
What Outright does
It produces editorial and sponsored articles at volume with people doing the research and the writing. Scale comes from process and a deep bench of writers, not from a model.
Independence
Outright is editorially independent within the group. Its writing decisions are not directed by Compel’s commercial interests, and sponsored work is always labelled as such.
Why it sits in the group
Everything else in the group depends on there being something worth citing. Outright is where that starts.
Other companies in the group