All companies

Compel

AI visibility, executed

Sector
Advertising technology
Status
Operating
Founded
2026

What it is

Compel is an AI visibility execution tool. It lets brands and agencies place themselves directly within the publications and articles that AI systems draw on when they answer a question, across a network of more than 100,000 publications.

Who it serves

Brands that need to appear in AI answers, and the agencies buying visibility on their behalf.

01

The problem

When an assistant answers a question, it cites a handful of sources. If your brand is not in them, you are not in the answer, and no amount of paid search fixes that. Visibility has moved upstream, into the sources themselves.

02

What Compel does

It turns that into an executable media buy. Brands and agencies select the topics and territories they need to be present in, and Compel places them inside relevant, real publications that AI systems actually read.

03

The network

More than 100,000 publications, reachable as a single addressable surface rather than 100,000 separate negotiations.

04

Why it sits in the group

Compel is the demand side. Consign gives publishers the tooling to receive that demand cleanly, and Outright supplies editorial worth citing in the first place.